Windshield Time
Why Customers Need Clarity Before the Price
37:29
Most technicians think customers push back because of the price. But the truth is simpler: Customers push back because they don't understand the problem.
In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the "value gap" — the space between what the technician knows and what the homeowner understands. When techs jump from "Here's what's wrong" straight to "Here's…