Windshield Time
The 3 Cs Every Technician Needs: Competence, Confidence, Control
25:45
Most customers object for two reasons: lack of trust and lack of value. Someone who doesn't seem to know what they're doing because they can't communicate well is less valuable.
So Chris walks the 3 Cs... competence, confidence, and control.
Competence is the minimum level of technical excellence for your trade and your company.
Confidence is knowing that you know.
Control is not…