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The B2B Roundtable

Brian Carroll

The B2B Roundtable is a podcast about what dashboards miss in B2B revenue systems. Most GTM teams manage what their dashboards can measure. But the numbers don’t always explain why growth is slowing, buyers disengage, or revenue isn’t keeping pace. Hosted by Brian Carroll, GTM advisor and author of Lead Generation for the Complex Sale, the show features candid conversations with B2B leaders, operators, and thinkers about what’s really happening beneath the numbers, what they’ve learned, and what they changed. Learn more at https://www.markempa.com

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Episodes

28 episodes

  1. Why GTM Alignment Breaks Down and How to Fix It with Martha Mathers 25:54
  2. Stop Automating the Past: How AI Is Changing the Way We Work with Liza Adams 37:55
  3. AI Scaled Activity. It Didn’t Scale Relevance with Craig Rosenberg 31:22
  4. Why GTM Rebuilds for the Enterprise Start With Clarity, Not Campaigns, with Corey Livingston 30:46
  5. Why B2B Buyers Really Buy: The Hidden Buyer Journey with Scott Gillum 24:20
  6. B2B Brands Are Too Measurable to Be Memorable, with Lindsay Cournoyer 25:16
  7. Growth Isn’t a Headcount Problem. You’re Scaling Imprecision, with DeAnna Ransom 25:32
  8. The Gumball Machine Is Broken: Jon Miller on What Comes After the MQL 29:19
  9. Why 75% of Buyers Don’t Want Reps and How Framemaking Helps Them Decide with Brent Adamson 43:03
  10. Brand Activism Isn’t a Campaign. It’s a Company Decision with Philip Kotler 27:01
  11. Mean people suck in marketing and what to do about it with Michael Brenner 18:43
  12. How to Stop Hustling and Set Better Work-Life Boundaries with Carlos Hidalgo 23:50
  13. How to Get Sales and Marketing Operating as One Team with Heidi Melin 24:29
  14. Bring more innovation to your demand generation now with Jeanne Hopkins 24:38
  15. Conversational Marketing in B2B with Dave Gerhardt 27:38
  16. How to Improve Account Based Marketing Results with Jon Miller 22:54
  17. How Trust and Empathy Grow B2B Sales with Steve Woods 19:55
  18. How to Transform Your Customer Success Journey with Kia Puhm 18:34
  19. Customer Empathy in B2B: How to Solve Buying Problems with Brent Adamson 32:52
  20. Why Great Service Doesn’t Drive Account Growth with Brent Adamson 21:28
  21. Sales Enablement Is Not Another Silo with Dave Brock 25:26
  22. Customer Advocacy Should Be at the Heart of Your Marketing with Mark Organ 28:27
  23. Make the Customer the Hero with Mike Bosworth 28:53
  24. Your B2B Persona Data Is Decaying Faster Than You Think with Mathew Sweezey 24:51
  25. Why Purpose Drives Growth with Mack Fogelson 27:47
  26. Empathetic Marketing Starts by Helping Customers with Michael Brenner 22:18
  27. Social Selling Starts With Being Relevant with Jill Rowley 25:57
  28. Your Product Is Your Marketing with Jim Fowler 20:39