Population Media Center
Population Media Center
Population Media Center (PMC) works worldwide using entertainment-education for social change. Our programs encourage positive behavior change among the audience. Outta Road is a melodrama that is targeted at 10-19 year olds throughout Jamaica, who, through identification with transitional characters, will vicariously experience the repercussions of their life choices. Outta Road was broadcast from March 2007 to March 2008 on RJR FM radio three days per week, and on Roots 96.1 FM five days per week from November 2007 to July 2008.