Amplify
Building a Business Development Culture That Drives Growth for Accounting Firms – Amplify S4E5
36:32
A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm.
In this season of Amplify we're talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to…