Amplify
Digital Advertising Success With Sean Smith of Schneider Downs - Amplify S5E6
26:23
An increase in the use of digital platforms requires you to align advertising strategies with consumer behavior. In this Amplify! podcast, Sean Smith, chief marketing officer at Schneider Downs, delves into the nuances of digital advertising from key metrics for measuring success to different ad types to budgeting with continuous monitoring. Also, hear how innovative partnerships and creative…