Tech Talks
The Ad Is Cringe. 300 Million Views Don’t Care.
41:52
You watch an ad and wince. It’s clumsy, it’s cringe, and you can’t imagine it converting anyone. Then it racks up 300 million views and converts brilliantly. For Ada Mockute Jaime, Chief Marketing Officer at Nordcurrent, moments like that settled the argument: she is not the customer, and her taste is not the strategy.
The stakes reach well beyond gaming. AI now produces ads for a couple of…