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Dig In

Dig Insights

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

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Episodi

181 episodi

  1. 144. How GoodRx used consumer insights to expand beyond prescriptions 28:35
  2. 143. Dig (In)spiration: Why doing the same things faster doesn’t mean doing them better 10:38
  3. 143. Why Kimberly-Clark believes better innovation starts with thinking differently 33:20
  4. 142. Dig (In)spiration: Why the biggest opportunity with AI goes beyond efficiency 15:03
  5. 142. How Yahoo is finding where AI helps (and where it doesn't) 29:15
  6. 141. Dig (In)spiration: Why brand consistency gives marketers more room to experiment 14:40
  7. 141. How iconic brands like Kit Kat stay consistent without standing still 22:37
  8. 140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room 36:14
  9. 139. Dig (In)spiration: Why do we keep cutting the research that really matters? 15:05
  10. 139. Why the future of insights depends on real human connection 27:19
  11. Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market 42:03
  12. 137. Dig (In)spiration: Why community-led thinking is the next evolution of insights 16:16
  13. 137. Why most segmentations fail (and how to fix them) 27:44
  14. 136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences 14:21
  15. 136. How Campari turns insights into in-store experiences that actually sell 34:35
  16. 135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty 11:21
  17. 135. How a sales-led CEO builds CPG brands from 0 to $700M 39:59
  18. 134. Dig (In)spiration: Why speed without substance won’t drive growth 14:00
  19. 134. How Quaker proved heritage is a competitive advantage 33:25
  20. 133. Dig (In)spiration: Why faster insights don't always lead to better decisions 11:37
  21. 133. How LinkedIn turned brand tracking into a strategic advantage 40:37
  22. 132. Dig (In)spiration: Why global insights don't work without local context 15:25
  23. 132. How Mondelez moved beyond one-off launches to build innovation that lasts 26:50
  24. 131. Dig (In)spiration: How marketing is evolving in an AI world 20:03
  25. 131. How this challenger brand is using AI to accelerate their marketing 27:13
  26. 130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do) 17:18
  27. 130. How Danone used consumer empathy to launch a breakthrough product 26:29
  28. 128. Dig (In)spiration: How humanizing your segments creates real activation and alignment 19:34
  29. 128. How Barilla used consumer segmentation to drive brand growth 14:03
  30. 129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it) 17:05
  31. 129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started) 29:06
  32. 127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven 13:25
  33. 127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet 36:01
  34. 126. Dig (In)spiration: Why “killing the middle” sparks true innovation 16:16
  35. 126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it) 36:21
  36. 125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities 16:04
  37. 125. How a baby alligator helped J&J uncover a powerful consumer insight 32:05
  38. 124. Dig (In)spiration: The redesign lesson every legacy brand should learn 4:18
  39. 124. How insights helped Classico evolve without losing its core brand identity 26:53
  40. 123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone 2:49
  41. 123. Why consumer empathy is Danone’s new growth engine 25:06
  42. 122. Dig (In)spiration: How Cheetos became top-tier in branding 2:35
  43. 122. How Cheetos turned messy fingers into an award-winning brand platform 35:31
  44. 121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion 2:53
  45. 121. How Jo Lepore uses foresight to power smarter global expansion 31:24
  46. 120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle 3:15
  47. 120. How Synchrony turned one shopper study into a business-building insights program 31:00
  48. 119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills 3:05
  49. 119. How General Mills used virtual reality shelf testing to accelerate innovation 38:47
  50. 118. Dig (In)spiration: How PepsiCo redefined equity with global impact 3:21