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Heard Mentality

Commercial Radio & Audio

How Audio Moves Minds & Markets. Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

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19 atal

  1. How Do You Feel? The Jingle That Unites Tooheys 35:17
  2. The Feeling Is the Brand: How Domino’s, Amex and SBS Use Audio 42:32
  3. Sound Worth Paying Attention To 33:11
  4. Free the Funshine: Why Chupa Chups Backed a Jingle 28:50
  5. Inside Brand Australia's Sonic Identity 33:01
  6. Making Waves: The Sonic Strategy Behind Carnival’s ‘Play Away’ 36:09
  7. The Sound of Being Brave 37:03
  8. What Good Work Sounds Like 32:25
  9. The Brands Winning Tomorrow Are Building Trust Today 30:49
  10. Sonic Branding is a Lifetime Opportunity 43:25
  11. The sound of growth and why playing it safe gets you nowhere 46:30
  12. What Uber Can Teach Us About the Power of Audio 27:07
  13. In a Convenience Economy, Audio Delivers 22:22
  14. How to bank on sound: Westpac’s Michelle Klein on music, memory and modern marketing 33:06
  15. Why Great Advertising Starts With Sound 35:28
  16. Why 11% Might Be the Smartest Media Decision You Make 30:33
  17. Travelling Through Sound — Audio Without Borders 30:48
  18. Sound That Sticks: How Audio Builds Brands You Can’t Forget 38:21
  19. The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding 35:43