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Copy Cats

Drew Lubega

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

Contact us: [email protected]

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14 atal

  1. Episode 13: Dean Robertson on why AI makes content governance as important as copywriting 35:43
  2. Episode 12: Patrick Stafford on why marrying technical skills with the right mindset will transform your content career 54:37
  3. Episode 11: Patrick Fagan on marketing psychology, the art of nudging and the transformative potential of AI 40:02
  4. Episode 10: Pete Kowalczyk from GOV.UK on navigating the intricacies of conversational AI and the evolution of content design 57:39
  5. Episode 9: Andrew Boulton on the power of curiosity, the value of authenticity and embracing creativity in a digital age 35:17
  6. Episode 8: Margo Stern on approaching interviews as design problems, and the secret to driving content design advocacy 27:47
  7. Episode 7: Michael Osborne CEO of Accessible Me on going from animation dreams to empowering inclusion 37:54
  8. Episode 6: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI 32:12
  9. Episode 5: TextJam founder Pete DeLaurentis on collaboration, AI, and making products fun 28:42
  10. Episode 4: Jon Yablonski on human-centred design and what scares him about AI 32:42
  11. Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research 21:26
  12. Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter 33:11
  13. Episode 1: Whitney Quesenbery - on accessibility, personas and more 30:18
  14. Copy cats trailer 0:10