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Destination Roadmapping

Vicky Soderberg

A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.

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  1. Before Your Town Builds a Conference Center 8:59
  2. What Happens After Your Festival Ends? 10:12
  3. Your town is friendly, do visitors feel it? 9:51
  4. What are you assuming will happen? 10:04
  5. Are You Funding Symptoms or Solutions? 10:12
  6. What's Holding Your Destination Back? 10:04
  7. Does Your Community Need More Ideas? 10:04
  8. What Does Success Look Like in 5 Years? 9:48
  9. What Happens When Your Champion Leaves? 9:32
  10. Is Your Event Worth Staying Overnight For? 9:48
  11. Who Decided This was a Visitor Experience? 9:54
  12. What do National Celebrations Tell Us About Ourselves? 9:42
  13. What Hours Should We Be Open? 11:59
  14. What...this isn't Australia? 11:10
  15. Is Being Historic a Gift or a Curse? 11:25
  16. What Makes a Place Memorable? 9:46
  17. The Email Nobody Answered 9:45
  18. Do You Have Too Many Vendors? 10:31
  19. The Capacity Mirage 9:52
  20. The Return Visit Formula 9:49
  21. Rethinking "That Won't Work Here" 10:01
  22. The Expectation Escalation Problem 10:46
  23. What if Your Downtown isn't the Main Draw? 10:30
  24. When Your Visitor Experience is Built Around Assumptions 9:36
  25. Shade, Seating, and Snacks 10:43
  26. The Booth Maze: Why Attendees Miss Half of Your Vendors 9:24
  27. Are You a Pass-Through Town? 10:04
  28. The Kids Zone Dilemma 12:02
  29. The "Locals Only' Vibe 8:20
  30. The Meeting after the Meeting 10:44
  31. Your Tourism "What If" Plan 12:28
  32. Is Your Event Planned for Your Staff or Your Guests? 11:41
  33. The 24-hour Visitor Test 11:50
  34. Do Your Meetings Go in Circles? Let's fix that! 10:15
  35. When Your Event is Fading Away 11:08
  36. Your Town Isn't Behind, It's Overwhelmed 10:56
  37. Who's Allowed to Fix This? 10:30
  38. The Vendor Experience Impact 11:08
  39. The Budget Mirage 11:02
  40. The Post-Event Hangover - From Adrenaline to Debrief 10:59
  41. January Tourism Myths 11:47
  42. Clear the Clutter with a Clean Slate 11:36
  43. The Small Moments That Make People Fall in Love With a Place 10:10
  44. Your Website’s Real Job Is to Help People Decide Quickly 11:38
  45. What to Do When Two Events Conflict 11:54
  46. Your Event's "What If?" Plan 10:55
  47. The Gratitude Gap: Is the “Thank You” Real or Just For Show? 12:21
  48. When's Your Community's Birthday? 14:41
  49. Can your Small Town host Conferences and Meetings? (Part 2) 10:25
  50. Can your Small Town host Conferences and Meetings? (Part 1) 13:19