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Everything Clicks

Shamir Duverseau

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

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  1. Starbucks' CX Advisor on Why AI Won't Be Your Competitive Edge - John DiJulius 34:07
  2. Data Storytelling: Why Analysis Goes Nowhere - Travis Grunewald 30:17
  3. Why Customers Convert and Still Slip Away 12:04
  4. Why You Should Stop Separating Acquisition and Retention and Treat Them as One System - Dan Grossman 40:39
  5. How loyalty programs work: the tech behind every scan - Megan Fortner 34:45
  6. Behavioral Science Beyond Biases – Jen Clinehens from Choice Hacking 43:55
  7. Inside B2B UX Design: Taming Complexity in High-Stakes Software - Lior Shagan 26:43
  8. The Marketing Operations Problem That Starts With Your Martech Stack 16:04
  9. The CX Leadership Gap Most Companies Still Haven't Closed - Aurelia Pollet 39:51
  10. Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober 36:02
  11. Why Laser-Focused Niche Marketing Beats Broad Campaigns Every Time - Seth Greene 25:46
  12. Why Marketing Can't Prove Its Value to the C-Suite And What Has to Change - Dr. Alok Saboo 38:52
  13. Why Humanizing the Post-Click Experience Is the Only Sustainable Growth Strategy - Ethan Beute 40:24
  14. Why Relevance, Trust, and Empathy Are the Only Marketing Principles That Scale - Yazan Kakish 30:49
  15. Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab 28:50
  16. How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker 49:22
  17. The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm 33:50
  18. The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson 41:26
  19. B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz 38:45
  20. Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux 34:30
  21. Building Brand Equity and the Post-Click Ecosystem That Converts - Kate Ross 34:29
  22. Building Digital Foundations Through Alignment and Data - Monica Hand 33:03
  23. Why AI Strategies Fail Without a Solid Data Foundation - Greg Bucko 36:50
  24. Compassion as a Conversion Strategy: Post-Click CX in Senior Care - Owen Wible 36:45
  25. Post-Click Foundations That Make Media Convert — And How AI Fits - Sanjay Mayar 36:39
  26. Why “Unglamorous” Fixes Win in Experience Analytics - Lauren Burges 36:40
  27. How Video and AI Transform High-Intent Customer Journeys - James Hatfield 40:20
  28. Scaling Healthcare CX Through Clarity, Alignment, and Action - Rohit Vasudeva 34:11
  29. From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters 30:44
  30. How Playable Media Drives Real Engagement - Joshua Knapp 40:20
  31. How Marketing Leaders Can Speak Finance's Language to Get Budget Approved - Gavin White 35:22
  32. How Data Science Shapes Retention, Pricing, and Personalization - Adam Persing 35:06
  33. How Brixmor Aligned 80 Stakeholders to Rebuild Its Digital Platform - Kristen Moore 30:13
  34. Designing Better Digital Experiences Through Testing, Alignment, and Purposeful Friction - Alanna Broderick 36:16
  35. What Marketers Get Wrong About Customer Data And How to Fix It - David Raab 37:32
  36. How Legacy Brands Build Communities and Win Loyalty on Social - Assunta Anif 33:15
  37. Building High-Growth Teams and Human-Centered Brands - Ingrid Milman Cordy 35:11
  38. How Engineering and Marketing Align to Build Better Experiences - Jose Bergiste 38:40
  39. Leading Digital Transformation Through Data and AI - Tim Megginson 36:10
  40. Building Trust Through Partnerships and Human Touch in Home Care - Megan Hix 34:03
  41. From Firefighting to Forecasting: How to Align Supply Chain and Marketing - Alex Yakimov 37:50
  42. Real Estate CX That Gets You From Clicks to a Signed Lease - Claire Luoto 36:28
  43. High-Consideration Customer Experience: Balancing Tech and Human Touch – Ryan Shinn 35:26
  44. Frictionless, Accessible, and Human UX Content That Earns Trust - Maria Alexander 39:15
  45. Product-Led Ads And Metrics That Actually Matter - Sam Davel 38:33
  46. Balancing Digital Tools and Human Connection in Healthcare - Dr. Shoma Datta 35:49
  47. Bridging the Experience Gap Between Customer Expectations and Reality: Q&A with Shamir Duverseau 30:00
  48. Beyond Discounts: How Lifecycle Marketing Builds Lasting Customer Relationships – Cat Covert 36:34
  49. How AI Powers Customer-Centric Marketing with Vijay Chittoor 34:40
  50. Why "Easy" Marketing Tools Are Sabotaging Your Website Performance - Ravi Chandramouli 33:56