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Pulling Shots

Friedrichs Coffee

With 30 plus years in the coffee industry, The Friedrichs team talks everything from their notable beginning to current coffee shop trends, hiring and training tips to growing a coffee Roastery. Wether you are looking to follow you dream of opening up a coffee shop, or have been in the industry for decades and are just looking for new inspiration, we hope to give you knowledge and insight to help grow further, faster!

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  1. These Changes made it easy 15:56
  2. Our thoughts on your coffee shop 15:56
  3. Can Your Coffee Shop Run Without You? 25:31
  4. Your Coffee Shop Can't Compete With Chains (and that's okay) 18:36
  5. PSL and planning for fall 23:19
  6. Third Wave Coffee, Explained: What It Got Right and Wrong 31:26
  7. How We Took Our First Full Week Off From the Coffee Shop 18:26
  8. How to Buy a Coffee Shop Without Killing What Made It Successful 7:18
  9. Nobody knows you exist 6:10
  10. Do and Don'ts of Hiring Family 24:17
  11. Coffee shop news 23:39
  12. Dutch Bros is opening 6 locations near us - Should we be Worried? 17:40
  13. How to process Feedback #46 15:48
  14. Hot Coffee Manager Opinions: Based or No? 19:14
  15. Getting your shop dislodged from the past 24:09
  16. Warning: Bad Hires Cost More Than You Think! 16:27
  17. You'll Start Your Own Coffee Cart When You See This! 15:42
  18. Stategies For Coffee Shop Updates 🙋🏻‍♂️ 25:19
  19. Workplace Emergency Management, and how to deal 🚒👨🏼‍🚒 14:06
  20. Navigating AI, changing with the times! ⏳ 32:49
  21. It took a while to learn what we learned 😮 18:43
  22. Building a coffee shop from scratch?🧐🏪 24:43
  23. Do New Hires Really Need Experience?🤔☕️ 18:43
  24. Creating a coffee shop menu in 2026 31:07
  25. Are you growing or just distracted? 9:39
  26. Maximize profit at your farmers market 24:17
  27. First, Second, Third Wave Coffee Explained 19:32
  28. Don't Make These Hiring Mistakes at Your Coffee Shop 14:44
  29. We Need to Talk About Coffee Flavor Manipulation… EP:30 22:31
  30. The 80/20 Rule That Will Fix Your Café Menu 22:46
  31. Coffeefest Orlando Recap EP:28 28:08
  32. Specialty Coffee Just Passed Regular Coffee—Here's Why That Matters EP: 27 27:06
  33. Running a Coffee Business With Family EP: 26 17:34
  34. How Cold Brew has changed the industry EP: 25 31:34
  35. How to move from working IN your cafe to working ON your cafe EP: 24 25:57
  36. How Coffee Shop Owners Handle Difficult Conversations 21:29
  37. 7 Brew and the Drive-Thru Revolution EP:22 27:31
  38. Is Coffee Shop Ownership Still Worth It in 2025? (Our Honest Take) EP:21 27:40
  39. Cafe Management vs Leadership EP:20 25:02
  40. EP.19 How to Create a 5-Star Café Culture (That Lasts) Pulling Shots 19:43
  41. Career Ladders for Local Cafes- Pulling Shots EP: 18 18:10
  42. EP: 17 Hiring Baristas in 2025 33:32
  43. How we are handling Tariffs 12:07
  44. Summer Hiring. What do ya think? 7:28
  45. Decline of the Frappucino 6:23
  46. Tariffs, Trump, and Coffee 21:02
  47. Growing without Investors 12:42
  48. The Pour Over Evolution 9:34
  49. Canned cold brew and new Minor figures launch 10:14
  50. Beyond Coffee: Testing and implementing trends 10:24