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The Lead Creative

Mongezi Mtati

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.

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120 atal

  1. How Customer Expectations Reshape Marketing 15:47
  2. Kabelo Mabalane and Siya 'Slikour' Metane on Why Culture Outlasts The Trends Brands Follow 26:50
  3. Belief in Africa Doesn’t Always Translate into African Brand Preference 16:10
  4. Why Marketing Leaders Should Question the Loyalty They Expect Of Customers 19:17
  5. The Biggest Shift in Marketing is Psychological, Not Tech or AI: Tahaab Rais 16:30
  6. What People First Marketing Means for Algorithms 9:57
  7. Are We Making Advertising for Algorithms or for People? 1:09:12
  8. Why Influencer Marketing Works for Some Brands and Fails for Others 1:11:13
  9. Advertising Has A Sameness Problem, Not An AI Problem 1:18:04
  10. Why Safe Advertising Makes Brands Forgettable 44:20
  11. Marketing Leaders on the Impact of AI, Culture and Creativity in Brand Building 1:01:16
  12. Marketing Is Business: Building Lasting Brands and Communities 1:05:44
  13. Unpacking Client and Agency Relationships That Deliver Results 54:17
  14. Marketing Leadership In Complex African Markets: Lindy-Lou Alexander, CEO of WPP Open X Africa 1:01:02
  15. How KFC Thailand Builds A Culture of Brave Advertising, Marketing and Creative Work 1:04:37
  16. Building a Loved Challenger Brand That Encourages People To Buy Less Not More 53:39
  17. Creativity, Marketing Effectiveness and the Cost of Short-Termism: Effie Awards Trends 11:43
  18. Building Loved Brands in an Age of Data and AI 13:41
  19. The Secret Behind Vaseline’s Advertising and Consumer Success 59:47
  20. Most Advertising Is Afraid to Succeed: Chasing Trends Hurts Brands 27:11
  21. From Chappies to Cadbury: How Mondelez Builds Heritage Brands That Lead Culture 17:30
  22. Marketing That Matters: Vaseline, Heritage and the Power of Insight 19:34
  23. Marketing Connects Business with People and Communities: Brian Yuyi, CEO of MASA 18:25
  24. Pete Case on How Enduring Client-Agency Partnerships Build Better Brands 57:21
  25. Insights from 41 Years of Advertising and Marketing Measurement 12:31
  26. Trapped in the Busyness, Not the Business of Advertising: Dr Pepe Marais 30:01
  27. The Loeries Measures More Than Advertising and Marketing Trends: Preetesh Sewraj 11:15
  28. The Bookmarks and Why Boring Advertising is Costly 1:02:03
  29. Conspicuous by Design: Why Standing Out Wins in Marketing and Advertising 18:01
  30. Awarding Creative Excellence and Rewarding Effectiveness 1:15:30
  31. Research Insights: Purpose-Led Brands Earn Greater Consumer Trust 16:01
  32. From The Super Bowl to Nando’s: A Conversation with Melusi Mhlungu 12:14
  33. AI, Creativity and the Future of African Marketing: Dr Gillian Hammah 19:34
  34. CX, Effectiveness and the Future of Brand Building with Mandisa Theko-Khitsane 50:53
  35. Banning Campaigns and Reimagining Brands: Charl Bassil 16:22
  36. Cannes Lions: Cultural Nuance and Global Impact with Xolisa Dyeshana and Saf Sindhi 1:16:41
  37. Human Truth Shapes Destination Marketing: Thembisile Sehloho 53:03
  38. The Art of Reinvention and Creative Freedom: Jill Greenberg 45:33
  39. Short-Term Thinking in Advertising and Marketing Erodes Brand Growth: Gillian Rightford 56:13
  40. Converting Strangers into an Engaged Community 1:02:08
  41. Crafting Iconic Stories That Influence Generations: Angus Gibson 1:06:26
  42. From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth 52:50
  43. People, Purpose and Profit: Growing Brands and Empowering Communities 47:09
  44. The Science of Marketing: Sydney Mbhele 52:01
  45. Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger 45:52
  46. How Challenger Brands Build Community and Trust 45:55
  47. Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson 47:38
  48. Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem 37:15
  49. Reviving a Brand by Embedding it in Culture and Reclaiming Relevance: Charl Bassil 39:00
  50. The Creative Pulse Behind VW: Bridget Harpur 41:39