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For Immediate Release

Neville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

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  1. FIR #535: Communicating in the Wake of Big Tech’s Big Political Gamble 27:46
  2. FIR #534: Is A Scandal-Based Marketing Campaign Worth the Risk? 20:28
  3. FIR #533: The Two Distinct Realities of AI Adoption 1:25:44
  4. FIR #532: Do You Really Want That “Seat at the Table”? 25:14
  5. FIR #531: Should You Mimic Your Detractors? 21:40
  6. FIR #530: Has AI Created a Demand for Human Ghostwriters? 21:44
  7. FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media 49:58
  8. FIR #528: Why Marketers Are Suddenly Obsessed with Fandom 23:30
  9. FIR #527: Delegating Hiring Decisions to AI 1:34:15
  10. FIR #526: Forget Anthropic’s AI Watermark. Can You Defend Every Sentence? 22:45
  11. FIR #525: The Consequences Businesses Will Face from Work Slop 22:26
  12. FIR #524: Are Managers Ready to Lead an AI-Fluent Workforce? 8:42
  13. FIR #523: No Brand Is An Island 45:39
  14. FIR #522: Is Podcasting 2.0 The Future of Podcasting? 21:39
  15. AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility 1:00:57
  16. FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It. 21:27
  17. FIR #520: AI’s PR Meltdown 1:36:24
  18. FIR #519: Is Misinformation Biased Against You? 17:56
  19. FIR #518: Is the PR Industry Blowing It Again? 23:21
  20. FIR #517: How to Communicate AI Whiplash to Employees 25:37
  21. FIR #516: Your New Shadow Website 22:13
  22. FIR #515: Agents Everywhere 1:47:40
  23. FIR #514: Was Twitter A One-And-Done Phenomenon? 27:59
  24. FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age 34:10
  25. FIR #512: The AI Shift in Executive Decision-Making 31:28
  26. FIR #511: Doing AI Governance Right and Still Getting It Wrong 1:33:25
  27. FIR #510: Should Companies Embrace Shadow AI? 25:54
  28. FIR #509: Does Corporate Content Need Copyright Protection? 20:49
  29. FIR #508: Inside AI’s Human Raw Material Supply Chain 20:39
  30. FIR #507: Should Nobody Really Ever Write with AI? 25:37
  31. FIR #506: Battle of the Bots! 1:42:41
  32. FIR #505: Social Media’s Big Shift 21:13
  33. FIR #504: When Companies Blame Layoffs on AI — and Leave Communicators Holding the Bag 22:45
  34. FIR #503: When Your Boss Throws You Under the Bus 17:20
  35. FIR #502: Attack of the AI Agent! 1:44:20
  36. FIR #501: AI and the Rise of the $400K Storyteller 21:46
  37. FIR #500: When Harassment Policies Meet Deepfakes 19:16
  38. FIR #499: When Saying Nothing Sends the Wrong Message 21:38
  39. AI risk, trust, and preparedness in a polycrisis era 46:32
  40. FIR #498: Can Business Be a Trust Broker in Today’s Insulated Society? 1:51:24
  41. FIR #497: CEOs Wrest Control of AI 21:30
  42. FIR #496: A Proposed New Definition of Public Relations Sparks Debate 18:27
  43. FIR 21st Anniversary Celebration 7:10
  44. FIR #495: Reddit, AI, and the New Rules of Communication 26:40
  45. FIR #494: Is News’s Future Error-Riddled AI-Generated Podcasts, or “Information Stewards”? 1:39:34
  46. FIR #493: How to (Unethically) Manufacture Significance and Influence 21:50
  47. FIR #492: The Authenticity Divide in Omnicom Layoff Communication 19:16
  48. AI and the Writing Profession with Josh Bernoff 58:06
  49. FIR #491: Deloitte’s AI Verification Failures 14:21
  50. FIR #490: What Does AI Read? 22:03