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The ForeCast

Rain the Growth Agency

The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.

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20 Folgen

  1. Mark Yesayian: How Rainwell Helps Healthcare Brands Grow 15:19
  2. Hyacinth Tucker: The Marketing Shift That Scaled a Laundry Company 14:26
  3. Pranav Pandit: The Future of Agency Scale, Strategy, and Specialization 23:07
  4. Max Snow: How Explainable AI is Revolutionizing Performance Advertising 19:02
  5. Doug Zanger: Building the Global Home for Independent Agencies 27:44
  6. Kyle Eckhart & Ryan Gilbert: How Agencies Are Navigating Fees and Transparency in Programmatic Advertising 25:18
  7. Blair Neal-Fabian: How the Warner Bros. Discovery and Paramount Deal Could Reshape Streaming and Advertising 10:09
  8. Jacob Simonich: The Impact of AI Advertising & the Opportunities and Challenges for Advertisers 10:31
  9. Shatesha Scales: Navigating TikTok's Acquisition & Brand Safety in a Changing Landscape 30:58
  10. Scott McClure & Karen Hoagland: Creative Strategy for Social Impact 30:14
  11. Sheila Clough & Stasia Fulginiti: The Return of Jimmy Kimmel Live and the Lessons Advertisers Can’t Afford to Miss 17:33
  12. Will Parker: Marketing Mix Modeling, AI in Modeling and Data, & Why MMMs are Important 27:17
  13. Kaila Vallee: Rebranding to Rainstorm Direct, the Evolution of Video, and the Future of Advertising 18:27
  14. Rain the Growth Agency’s 2025 Summer Interns: Gen Z Marketing, Media Consumption, & Thoughts on Advertising 20:52
  15. Stasia Fulginiti: The Impact of AI on Search, Adapting to Social Search Trends, & the Future of Search 18:20
  16. Drew Pedersen: The Impact of Audio Streaming, Understanding Programmatic, and the Shift to Video Podcasts 21:58
  17. Pilaar Terry: Current Trends in DEI, Her Journey to Founding a PR Agency, & Integrating Spirituality into Business 19:18
  18. Adam Heimlich: Building a Startup Business, Custom Algorithm Solutions, and the Future of AI in Advertising 25:18
  19. Dr. LaTeasha Gaither-Davis: Overcoming a Speech Delay, Opening a Therapy Clinic, and Navigating Business Expansion 21:41
  20. The ForeCast - Shuree Jones: Navigating TikTok’s Volatility, Influencer Marketing Trends & the Evolution of Social Media 17:05