Castuner

Brandformance

Pranav Piyush

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

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74 Folgen

  1. From Notion to OpenRouter: Marketing in the AI Era | Andrew Silard 38:20
  2. There Is No One Number in Marketing Measurement 35:12
  3. Why Your CFO Doesn't Trust Your Marketing Numbers | Sundar 34:35
  4. Why Owner.com Hired From MrBeast's World | David Fallarme 29:42
  5. Why Enterprise Brands Are Shifting 50% of Budgets to Creators 40:30
  6. Why most A/B tests fail—and what actually improves conversion rates 41:59
  7. How to change what people think about your brand 38:46
  8. Why the performance marketing era is over 34:05
  9. How Intercom built an in-house marketing measurement engine 45:36
  10. How Gamma built one of AI's fastest-growing marketing teams 47:34
  11. The marketing measurement terms every CMO should know 49:25
  12. Why the smartest brands are investing in affiliate marketing 47:42
  13. Can AI predict incrementality without running experiments? 24:23
  14. How Figma's CMO thinks about community as a channel 37:05
  15. Why the best CMOs think like CEOs 39:57
  16. 7 Marketing Measurement Myths Costing Companies Millions 38:58
  17. Why Most Brands Are Fighting Meta’s Algorithm (And Losing) 47:43
  18. Why Most Marketing Measurement Is Wrong 37:50
  19. The Marketing Trap That Kills Growth 44:26
  20. How to talk about AI when your audience doesn't really care about AI ft. Samyutha Reddy 46:10
  21. How a former neuroscientist built a smarter way to think about email targeting ft. Daniel Brady 48:06
  22. How Eucalyptus's CEO thinks about measurement, creative bets, and why brand vs. performance is a false choice 35:15
  23. How Patrick Moran ran growth at Robinhood by speaking the language of finance 49:52
  24. How Carta's CMO builds brand in a category no one thinks is emotional ft. Nicole Baer 32:43
  25. How the ex-Head of Paid Media at Hubspot drives growth ft. Rex Gelb 50:17
  26. How neuroscience can make your marketing more memorable ft. Pranav Yadav 57:41
  27. How "Teach First, Sell Second" can help you close more deals ft. Matt Hammel 45:08
  28. How to use LinkedIn creators to shape perception, build trust, and speed up sales cycles ft. Aneesh Lal 42:38
  29. How to reach people who are tired of being marketed to feat. Carolyn Pollock 46:24
  30. How UserEvidence’s first in-person event generated $2M+ in pipeline ft. Mark Huber 47:59
  31. How to turn creative risk into a $1B brand ft. Sylvia LePoidevin 43:52
  32. How to Become a Courageous Marketer ft. Udi Ledergor 49:31
  33. How Next-Gen TV Advertising Can Expand Your Audience ft. Tara Silha 49:47
  34. How LinkedIn Drove 841% Conversion Lift ft. Jae Oh 35:24
  35. How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant 39:35
  36. How Grammarly Made YouTube Ads a Hit ft. Shanik Patel 59:13
  37. Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend) 39:21
  38. Confluent's Data VP on Testing vs. Overcommiting, and How Not to Waste $40M on Branding 31:55
  39. What MoEngage Learned From Apple, Amazon — and the DTC Playbook 46:27
  40. Brand vs. Performance: The Truth B2B Marketers Ignore 44:11
  41. How Netflix, Nike, and Startups Win with Customer Lifetime Value 44:19
  42. The Real Reason Startups Don’t Scale (It’s Not Product) 43:20
  43. How Cash App Scaled to 9 Figures — Without Wasting a Dollar 49:48
  44. How This Team Launches 1,000 Ads a Week — and Finds the Winners 35:00
  45. The Growth Myth Every Startup Needs to Unlearn 47:04
  46. Why Creative Is Still Media’s Biggest Blind Spot 48:57
  47. How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon 40:43
  48. Why 97% of B2B Leads Fail—And What to Do Instead 50:01
  49. How to Stop Wasting Ad Spend and Prove Marketing ROI 50:48
  50. Marketers Are Wasting Money—Here’s the Fix! 30:33