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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

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601 Folgen

  1. 601. Embracing Failure: How Pre-Mortems Can Transform Decision Making 43:12
  2. 600. Celebrating 600 Episodes of The Brainy Business 45:33
  3. 599. The Human Touch: Navigating AI's Role in Customer Service 51:12
  4. 598. Magic Words: Transforming Communication and Influence 29:26
  5. 597. Beyond Efficiency: Transforming AI into a Strategic Partner 52:21
  6. 596. From Target to Apple: Lessons in Retail Innovation 42:06
  7. 595. Understanding Motivation and the Brain 50:58
  8. 594. The Art of Incentives: How to Send the Right Signals 53:49
  9. 593. Navigating AI Adoption through Behavioral Insights 48:44
  10. 592. Strategies for Confident Communication 44:14
  11. 591. AQ Unleashed: New Intelligence for a Changing World 47:29
  12. 590. Unlocking the Secrets to a Happier Life 1:04:08
  13. 589. Signals of Success: Unpacking Status and Behavior 38:31
  14. 588. Find Your Five: Your Key to Turning Behavioral Economics into Action 56:30
  15. 587. Unlocking the Secrets of Super Teams 43:52
  16. 586. The Fun Habit: Rediscovering Joy in Everyday Life 47:10
  17. 585. How Cultural Insights Shape Business Success 45:07
  18. 584. The Category Creation Formula 53:24
  19. 583. How the Outdoors Boosts Your Brain 28:31
  20. 582. How to Get What You Want 44:47
  21. 581. The Science of Cool: How to Make Your Brand Stand Out 49:26
  22. 580. Building Incorruptible Companies 51:38
  23. 579. Personal Branding for Introverts 52:39
  24. 578. The Psychology of Color: Making Your Brand Stand Out 39:18
  25. 577. The Persuasion Engine: AI, Empathy, and Effective Communication 50:31
  26. 576. The Top Five Wording Mistakes Businesses Make 49:11
  27. 575. The Art and Science of Behavior Change 42:01
  28. 574. Incentives and The Littery 57:24
  29. 573. The Illusion of Control 54:07
  30. 572. The Hidden Power of Expectations in Marketing and Branding 45:35
  31. 571. Why Your Brand Isn't the Hero: Finding Your True Role 45:09
  32. 570. Navigating the Emotional Landscape of B2B Sales 52:36
  33. 569. Navigating the Complex World of Charitable Giving 46:23
  34. 568. The Power of Changing Our Perspectives 51:17
  35. 567. Unlocking Team Potential 53:02
  36. 566. Embracing Office Politics for Collective Success 44:00
  37. 565. Navigating the Unknown (Uncertainty Aversion) 36:13
  38. 564. Disrupt Everything and Win 51:34
  39. 563. The Human Touch in AI 46:26
  40. 562. The Paradox of Choice 40:45
  41. 561. Building Trust Through Vulnerability w/ Leslie John 40:57
  42. 560. Unpacking the Power of Packaging with Behaviorally 44:28
  43. 559. The Cobra Effect: When Good Intentions Backfire 31:16
  44. 558: Heartfelt Leadership with Claude Silver 51:10
  45. 557. My Top Books of 2025 38:20
  46. 556. From Limiting Beliefs to Leadership Breakthroughs 46:17
  47. 555. Press Play: The Power of Gaming in Business 49:21
  48. 554. Lucky By Design: Strategies for Success in a Scarcity Economy 48:14
  49. 553. Removing Barriers to Drive Engagement w/ Matt Sucha 43:56
  50. 552. Unlocking Learning Potential 52:51