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Talking Insights

Esomar

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

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169 Folgen

  1. What Makes a Researcher Irreplaceble? 22:18
  2. Who's really taking your survey with Stan Sthanunathan 24:34
  3. Your next Big insight is already there - Esomar Awards Winner 19:20
  4. Can AI replicate us? - Esomar Awards Winner 17:38
  5. The Insights behind 10x Customer Growth - Esomar Award Winner 9:44
  6. The Hidden Risk in AI Research Nobody Is Validating Yet 14:37
  7. What the Next Generation of Researchers wants You to Know - Live at the Esomar Congress 2026 11:07
  8. The Hidden Skill Gap That AI Is Creating in Research - Live at the Esomar Congress 2026 17:28
  9. Why Data Strategy Fails Without a Business Question - Live at the Esomar Congress 2026 15:26
  10. The AI Alliance - Where do we stand? 10:05
  11. The Future of Emotion Analytics in Market Research — Wisdom or Overhype? 22:50
  12. Why Younger Generations Hold the Key to Inclusive and Trustworthy Policy 22:45
  13. The Missing Human Element in AI: Why Tech Alone Won't Save Us 20:32
  14. The Continuous Insights Ecosystem That Keeps Brands Ahead of Consumer Shifts 14:59
  15. The Hidden Leadership Decisions That Make Brands Grow or Stagnate 22:06
  16. The First Step Toward Trustworthy AI in Sensitive Research Environments 19:40
  17. From Qualitative to Quantitative: Validating Personas 21:06
  18. The Art of Building Superfans in Latin America’s Digital Music Era 26:50
  19. The Future of Consumer Insights 16:46
  20. Exploring Africa in Focus: Turning Insights into Action 14:34
  21. Unlocking Innovation: The Edge Framework Explained 28:10
  22. Emotional Connections in Marketing 15:57
  23. Cognitive Demand: The Key to Effective Ads 15:40
  24. Unlocking Marketing Success with Movable Middles 23:21
  25. The Psychology of Consumption 22:29
  26. The Role of Media in Shaping Social Norms 11:37
  27. Unlocking Human Motivation Through Language 20:10
  28. Navigating the Future of Research Careers 21:32
  29. Bridging the Gap: CMO and CFO Collaboration - Esomar Best of the Year 18:01
  30. The Future of Surveys: Engagement and Personalization - Esomar Best of the Year 13:05
  31. Driving Change: The Impact of Food Labeling - Esomar Best of the Year 29:14
  32. Building Community Relationships - Esomar Best of the Year 15:41
  33. The Power of Sound in Branding 16:01
  34. Reaching Youth: The Power of Social Media in Health 15:21
  35. The Significance of Colour in Branding 11:35
  36. Exploring the Gig Economy 16:32
  37. Normalizing Disability in Advertising 12:08
  38. Evolving the Industry: A Call to Action 11:57
  39. Esomar Academy presents: Foresight in Market Research 9:08
  40. Exploring Market Research in Africa 10:15
  41. Exploring Human Connection in Market Research 27:02
  42. Unlocking Creativity in Branding 15:01
  43. The Shift Towards Inclusive Marketing 20:01
  44. Embracing Our Inner Cyborg: The Future of Market Research 25:34
  45. The Art of Communication in Research 15:16
  46. The Future of Experimentation: Insights from Heatseeker 20:49
  47. The Science of Joy in the Workplace 15:18
  48. Beyond the Buzz: What Synthetic Data Really Means for Research 24:06
  49. Unlocking Insights: The Mintel and Black Swan Collaboration 16:42
  50. The Power of Patient Voices in Market Research 21:32