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Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.That’s why every Monday, we break down what actually matters — fast, clear, and to the point.Want to sound like the smartest person in the room? You’re in the right place.Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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  1. The Invisible Applicant 47:03
  2. Pulse Check: The Alignment Gap (Beyond the Org Chart) — Pt 2 32:12
  3. Millennial Parents Expect More Than a Portal 30:23
  4. Pulse Check: The Alignment Gap (Beyond the Org Chart) — Pt 1 46:47
  5. Is Your Social Data Driving Decisions? 25:56
  6. Pulse Check: What Do We Really Need? — Pt 5 24:23
  7. The Alumni Program That Measured Joy 29:46
  8. Pulse Check: What Do We Really Need? — Pt 4 25:25
  9. Does AI Traffic Actually Convert Better in Higher Ed? 29:23
  10. Pulse Check: What Do We Really Need? — Pt 3 30:32
  11. Higher Ed Needs Leaders Who Are Used to Disruption 27:00
  12. Pulse Check: What Do We Really Need? — Pt 2 22:36
  13. Inside the Index Tracking 200K Student Prompts 30:35
  14. Pulse Check: What Do We Really Need? — Pt 1 22:37
  15. What Rising CMOs Are Rarely Taught 39:45
  16. Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 4 21:53
  17. Should Colleges Be on Snapchat? 30:56
  18. Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 3 22:32
  19. Pulse Check: Understanding The Modern Student Journey — Pt. 4 31:39
  20. How to Make the Case for Your Best Idea 36:11
  21. Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 2 26:02
  22. What Comes After CMO? 30:50
  23. Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 1 26:50
  24. How AI Decides Which University Has the Best Alumni Network 29:49
  25. Video Without a Plan Is Wasted Money 41:58
  26. Is Higher Ed Deploying AI Backwards? 31:09
  27. Pulse Check: Understanding The Modern Student Journey — Pt. 3 34:10
  28. What Your Chief of Staff Knows That You Don't 33:52
  29. Pulse Check: Understanding The Modern Student Journey — Pt. 2 39:14
  30. Higher Ed's Hero Cycle 31:09
  31. Pulse Check: Understanding The Modern Student Journey — Pt. 1 34:38
  32. Who Owns AI Search? 32:50
  33. Pulse Check: Funnel Vision: One Campus, Two Markets — Part 4 54:18
  34. The Dashboard is the Last Place Your Enrollment Problem Shows Up 30:06
  35. Pulse Check: Funnel Vision: One Campus, Two Markets — Part 3 48:43
  36. Higher Ed's Fundraising Model Is Broken 40:21
  37. The LinkedIn Double Standard Costing Higher Ed Its Best Marketers 37:50
  38. Pulse Check: Funnel Vision: One Campus, Two Markets — Part 2 46:31
  39. Live from Engage Summit 2026: Conference First Impressions from Carrie Phillips and Brian Piper 12:25
  40. The Real Reason Higher Ed Mergers Fail 31:14
  41. Pulse Check: Funnel Vision: One Campus, Two Markets — Part 1 55:24
  42. Reunited with Seth Odell 14:08
  43. Pulse Check: Your Guide to Engage Summit 2026 15:54
  44. The SUNY AI Mandate 28:32
  45. Google Search is AI Search: What May's I/O Announcement Means for Higher Ed 26:23
  46. Pulse Check: Tales from a Community College AI Think Tank — Part 3 32:50
  47. Before You Hire an AI Consultant, Do This 34:29
  48. Pulse Check: Tales from a Community College AI Think Tank — Part 2 32:13
  49. The 13 Milliseconds That Decide Your Enrollment Funnel 25:18
  50. Pulse Check: Tales from a Community College AI Think Tank — Part 1 43:26