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Adtech Unfiltered

Basis

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

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Episodis

77 episodis

  1. How to Build a Billion Dollar Brand (with Jean Freeman) 21:38
  2. Market Research Goes Real Time (with Laura Manning) 18:17
  3. Reinventing the Brand-Agency Relationship (with W. Joe DeMiero) 38:08
  4. Brand Safety Isn't Enough (with Sara Maskivish) 19:37
  5. Inside e.l.f.'s Approach to Culture & Community (with Laurie Lam) 19:36
  6. How to Grow an Iconic Brand (with Ashley Travis) 21:21
  7. Understanding the Next Era of Media (with Sara Fischer) 20:12
  8. The New Rules of Acquisition (with Frank-Lamont Wade) 14:02
  9. Turning Customer Data Into Emotional Connection (with Nick Riebel) 11:58
  10. How Savvy Marketers Evaluate Adtech (with Clare Liston) 21:00
  11. Winning the Modern Agency Pitch (with Malorie Benjamin) 24:47
  12. The Attribution Reset (with Yousef Kattan) 24:08
  13. How Agencies Deliver Innovation (with Savannah Westbrock) 22:35
  14. Target Effectively in the Privacy-First Era (with Liz Emery) 30:45
  15. Advertising with a Conscience (with Chad Hickey) 32:01
  16. The Age of the Savvy Media Buyer (with Darrick Li) 17:45
  17. Finding Smarter CTV Audiences (with Peter Crofut) 16:43
  18. The Untapped Power of Curation (with Filippo Gramigna) 15:31
  19. Building Better Online Communities for Users—and Advertisers (with Jim Daily) 17:53
  20. How AI Is Transforming Creative Effectiveness (with Ian Forrester) 17:03
  21. Simplifying the Programmatic Supply Chain (with Greg Sherrill) 20:42
  22. Recalibrating Identity (with Ali Mack) 14:21
  23. Where Music, Culture and Advertising Meet (with Rob Christensen) 14:51
  24. Becoming an AdTech God (with Ari Paparo) 30:08
  25. How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug) 32:22
  26. Fixing Measurement (with Tameka Kee) 27:03
  27. AdTech's Hidden Bottleneck (with Matt Barash) 17:32
  28. Making Ads Less Hateable (with Terry Taouss) 20:11
  29. Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow) 19:34
  30. The Future of MMM (with Greg Dolan) 11:53
  31. Bringing Strategy Back to Adtech (with Tash Walker) 13:47
  32. Rethinking Work in Adtech (with Rishad Tobaccowala) 37:27
  33. Understand Adtech Like a Pro (with Shiv Gupta) 42:48
  34. Uncovering Human Insight for Programmatic Success (with Albert Thompson) 38:10
  35. The CIO's Playbook for Media Investment (with Shelby Saville) 37:57
  36. The Art of Selling to Holding Companies (with Beau Davis) 37:51
  37. Dealing with Signal Loss (with Vince Voiro) 28:05
  38. How Agencies Can Keep Up with Media Evolution (with John Lods) 30:44
  39. AI, Explained (with Alex Castrounis) 35:03
  40. Accelerating Campaigns with Automation & AI (with Eric Mayhew) 29:10
  41. Examining the Supply Side (with Ian Trider) 31:51
  42. Discerning Fact from Fiction in AdTech (with Ratko Vidakovic) 31:12
  43. Diving into DOOH Advertising (with Ian Dallimore) 50:12
  44. Reaching Black Audiences in Adtech 24:50
  45. Getting Smart About CDPs and First-Party Data (with Cory Munchbach) 47:35
  46. How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq) 31:46
  47. Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry) 33:46
  48. Keeping up with Cannabis Advertising (with Sam Hollander) 40:01
  49. Finding Mentorship in AdTech (with Matt Barash) 54:50
  50. How to Thrive as a Programmatic Consultant 41:46