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The Back Office

Signify Marketing

The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments.

Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth.

This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes.

If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.

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Episodis

27 episodis

  1. Strategy Session - Connecting Your Business with a Cause 36:05
  2. Advocating for Your Business 37:04
  3. Stop Reacting, Start Strategizing: The Strategic Marketing Shift 26:16
  4. Strategy Session - Your Marketing Ecosystem 40:46
  5. Strategy Session: The Clarity Test 30:43
  6. Healing Beyond the Symptoms 55:08
  7. Building Wellness, Marriage & Business Together 1:04:50
  8. Strategy Session with Maddie Cheatham 29:08
  9. Building a Business That Feels Different 42:00
  10. The Emotional Side of Entrepreneurship 1:05:35
  11. The Business of Listening 1:00:55
  12. The Story Behind the Story 49:15
  13. Building Community Instead of Competition 55:33
  14. What Year One of Business Actually Teaches You 48:40
  15. Creating Calm Through Business and Community 48:03
  16. What Is Marketing... Really? 1:02:29
  17. What 5 Years of Entrepreneurship Taught Me 47:27
  18. Why Businesses Struggle to Attract and Keep Great People 43:02
  19. Building Something That Feels Like Home 1:02:47
  20. Building a Business That Solves a Real Problem 33:41
  21. The Strategy Session: How to Make Smarter Marketing Decisions 39:38
  22. Building a Premium Client Experience That Keeps People Coming Back 38:05
  23. The Patterns Behind Successful Businesses 43:11
  24. How to Stay Relevant in a Competitive Industry 45:05
  25. The One Hour That Should Improve the Other 23 46:22
  26. Building Community Through Business 33:48
  27. Building Their First Two Businesses Before 30 31:24