The Founding AE
Justin Dorfman & FollowUp
The Founding AE is a podcast about one of the toughest and most overlooked jobs in startups: the Founding Account Executive. Hosted by Justin Dorfman, Co-Founder & CEO of AssetMule (and a former Founding AE himself), the show dives deep with the first sales hires and early sales leaders at B2B SaaS and AI startups.Each 30-minute episode is a candid conversation from the trenches covering how they built pipeline from scratch, closed the first deals, partnered with founders, and scaled into new markets.