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Spotlight

Calgary Marketing Association

Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.

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Episodis

41 episodis

  1. Faster Horses and the AI Leadership Gap 41:04
  2. How Listening got Candidly AI to Product-Market Fit 39:21
  3. Making Sh*t at the Speed of Light: AI, Creative, and the Velocity Trap 44:56
  4. The Video ROI Nobody's Tracking 38:36
  5. Plugging Fractional Marketing into Your Business 37:18
  6. Proving Marketing's Financial DNA 34:15
  7. The CMA Goes to The Cannes Lions International Festival of Creativity 25:30
  8. AI Can Make the Ad. It Can't Make the Strategy 31:28
  9. Creativity Week Recap 40:22
  10. Why the Strongest Brands Leave Something Behind 36:47
  11. How to Sell Creative to Finance Teams with Steph from Daughter 33:23
  12. AI Isn't the Advantage. Better Decisions Are. 1:05:30
  13. 10 Years of SocialWest 34:33
  14. Can You Force Demand? Trust, Brand and Differentiation in Homebuilding 1:00:48
  15. Show Up, Show Off: How Sleek Signs Cracked a New Market 32:34
  16. The Brand Advantage - How Distinctiveness and Trust Drive B2B Growth 48:14
  17. The Evolving World of Customer Loyalty 33:14
  18. Understanding the Flawed Logic of Budgeting and Metrics with Amanda Thomas 32:14
  19. Customers... Your Greatest Marketing Asset 30:53
  20. Lights, Mic, Action! 26:04
  21. When Systems Suffocate Creativity 31:30
  22. Marketing Funnel Analysis 34:04
  23. Why Marketers Struggle to Prove Value... and How to Fix It 53:30
  24. Inside the Minds of Modern Travellers 33:33
  25. How to Get The Most Out of The Gathering Summit 31:38
  26. Building “Mindshelf” so Buyers Remember You 39:55
  27. Petro-Canada Welcomes You to Miami, Manitoba 24:08
  28. Trust & The Crisis of Grievance 30:22
  29. SEO in the AI Era 39:29
  30. Rethinking Marketing Leadership Through Curiosity 34:41
  31. Maximizing Reach with Creators and PR 55:01
  32. Badass Branding and Turning Logos into Loyalty 42:10
  33. Blue Sky Thinking. Building Calgary's Brand. 32:28
  34. How to Win in B2B: The Power of Buyer Group Marketing 1:00:13
  35. Artificial Breakdown and the AI Revolution 31:37
  36. The Creative Process Behind "Page" 24:00
  37. The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era 50:06
  38. Marketing Awards: A Vanity Play or Growth Strategy? 26:22
  39. You're Overspending on Your Website with Scott King from H2 Accelerator 30:52
  40. Bring Me Problems, Not Solutions with Pedro Porto Alegre from WJ Agency 29:06
  41. Welcome to Spotlight 1:37