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The Collective

Trevor Norton & Steve Peron

Welcome to The Collective, the hub of digital marketing insights and business intelligence. Join us weekly as our co-hosts Trevor Norton & Steve Peron riff on the latest things going on in digital media. We keep it very conversational as we discuss, and sometimes bring in industry experts, what we're testing in paid and organic media so everyone can stay up to date.

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Episodis

84 episodis

  1. The Chris Walker Episode - #085 59:24
  2. What is it & how to use it - #084 31:31
  3. Make Money with Affiliates - #083 52:15
  4. Will AI Agents become Mainstream? 32:40
  5. #081 - AI Agents Are Here 38:04
  6. #080 - Omarchy OS for Agency Owners 40:15
  7. #079 - SEO in the AI Overview & Zero click world 32:32
  8. #078 - Google’s Rich Content Update, Uber Can’t Track AI ROI & Thiel Leaves for Argentina 37:23
  9. #077 - The Most Important Aspect of Paid Ads in 2026 51:34
  10. #076 - GEO Tools Lied to You. Google Responds. 51:09
  11. #075 - Structured Schema: Legit or AI Snake Oil? 44:11
  12. #074 - Is Reclassifying Marijuanna Good for Ad Agencies? 42:23
  13. #073 - How Our Agency Generates Inbound with AI Search 17:30
  14. #072 - TBPN Cashes $100 Mill & Who Actually Uses Whoop? 41:15
  15. #071 - Ad Reports using AI + Running Miles 27:04
  16. #070 - AI Programmatic SEO + Running Miles 38:10
  17. #069 - Is Reddit King for LLM Traffic? 22:46
  18. #067 - We Got AI Data From Bing Webmasters! 24:25
  19. #066 - Local Search Ads Eating Organic? 46:12
  20. #065 - Google’s AI Moat? 36:23
  21. #064 - Podcasting & Prepping 33:08
  22. #063 - Agency Struggle: Finding Contractors Who Do It All 38:16
  23. #062 - Client’s Search Console Impressions Fall Off a Cliff 45:30
  24. #061 - Google Survives Antitrust & Implications for Search 50:31
  25. #060 - Is AI Increasing your Energy Bills? 41:19
  26. #059 - Is AI Overviews Killing Website Traffic? 37:09
  27. #058 - We Tested OpenAI’s Operator Live 56:32
  28. #057 - Maximize Pipeline with Broad Match Keywords & 1st Party Data 42:43
  29. #056 - Speed & Vetting Prospects for Agency Growth 41:23
  30. #055 - SEO Experiments that Worked (Today) 53:39
  31. #054 - Is Gen AI Snake Oil? 50:01
  32. #053 - Google Launches AI Mode 38:57
  33. #052 - AI Noise in Digital Marketing 39:29
  34. #051 - Are LLMs Destroying Google Search? 38:54
  35. S3 #050 - How ChatGPT Ranks Websites 54:09
  36. S3 #049 - How We Handle Attribution in Ecommerce 55:46
  37. S3 #048 - AI Impacts to SEO & Reporting Attribution 34:15
  38. S3 #047 - Be Productive: Future Looking, Backwards Planning. 54:53
  39. S3 #046 - Drive Sales & Close Deals 1:04:47
  40. S3 #045 - Growing Our Viewership on YouTube & Spotify 43:56
  41. S3 #044 - How to Master SEO for Shopify Ecommerce Sites 30:03
  42. S3 #043 - Nostalgia for the Early Internet Marketing Days 49:33
  43. S3 #042 - How we are thinking about AI within our Agency business 44:31
  44. S2 #041 - Meta Ad Headaches & Why I hate AI Note takers 37:27
  45. S2 #040 - Maintaining Your Composure in the Consulting World 42:58
  46. S2 #039 - AI Tools for Non-Coders & Elon Musk is a Top Gamer 45:53
  47. S2 #038 - How to Survive the SEO Algo Update 44:11
  48. S2 #037 - How To Rank Your Brand in ChatGPT & LLMs 54:21
  49. S2 #036 - Use these AI Tools for your Social Content 42:04
  50. S2 #035 - Google’s Ad Marketshare Below 50% by 2025 & The Dead Internet Theory 54:17