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AdMission

Tapt Media

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Episodis

100 episodis

  1. Making Memorable Ads in a World of AI. 30:20
  2. Driving Fame, FIFA Dreams, and the Future of Immersive Tech 34:21
  3. Selling Taste with Jason Kimberley: From Guinness & Hermès to Door-to-Door Marketing 38:15
  4. Are You Charge or Recharge? 27:47
  5. When Modern Branding Misses The Mark 21:22
  6. 'Don’t let the magic leave the building'; Creating a hospitality empire 30:35
  7. The Power of Usage Occasion 24:43
  8. 'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon 48:53
  9. How Brett Gosper Brought the NFL to Australia 30:01
  10. Distinct Brand Assets & Brand Owned Media 28:45
  11. AI makes execution instant; Imagination makes it matter 42:43
  12. The Masterclass in Modern Marketing: With Mark Ritson 46:58
  13. What happens when brands stop selling perfection 36:14
  14. "It's still about presence": Why Coca-Cola is the ultimate marketing power 35:16
  15. "The friend you call when you get arrested": How The Daily Aus captured the trust of a generation 46:15
  16. Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad 41:49
  17. Claude vs OpenAI: The strategy winning the AI brand war 37:10
  18. The billion dollar grey area: Why Rick Rubin partnered with a gambling giant 33:09
  19. A very average billboard; & selling driverless cars 38:10
  20. Why soccer is the hardest sport in the world to monetise 37:43
  21. 'Make it stand out like dogs balls'; Building businesses with Charlie Gearside 40:10
  22. 'Its not that good, is it?' Ferrari's EV backlash 39:35
  23. Big Pharma & 'The Enhanced Games' 39:43
  24. We speak to Sir Martin Sorrell 1:01:00
  25. 'If it's legal, you should be able to advertise it' 31:52
  26. 'They've come out swinging'; Gloves are off in Aussie marketing warfare 40:30
  27. 'Stop jumping at shadows': Why Nike was wrong to apologise 41:07
  28. Vodafone & Telstra in a 'coverage war' 42:05
  29. 'Nothing good about it'; Government fuel ad misses the mark 40:14
  30. 'Pitch perfect advertising' from British Airways 36:32
  31. Burger King's public Oscars apology 39:03
  32. How Philly Cream Cheese reaches 'advertising perfection' 42:38
  33. Prediction markets & why trust in advertising it at an all time high 41:35
  34. Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain 37:13
  35. Super Bowl: The winners of advertising's biggest day of the year 44:17
  36. The Netflix takeover of Hollywood 44:45
  37. Shania Twain, Uber & the Hollywood marketing crisis 45:39
  38. 'The best 20 seconds of advertising produced in the history of advertising' 41:31
  39. Robots, John Lewis & Coca Cola 45:05
  40. How cereal built America 49:35
  41. Social media ban; 'This campaign has me worried' 47:30
  42. De Beers campaign has 'missed the mark'; 7-Eleven nails it 49:58
  43. ChatGPT's latest campaign & 'Va Va Voom' comeback 44:30
  44. Why 'brand purpose' doesn't really matter 46:20
  45. Bumble, Apple & John Lewis 49:12
  46. Nike's new spot, smutty micro-dramas & beta blockers 52:49
  47. 'This is the funniest ad of the last 35 years' 57:45
  48. The crypto commercial everyone should see 42:32
  49. AI is Autocorrect AND Timothee Chalamet, pretentious or not? Hot or Not? 46:07
  50. ‘More creative is more effective’; With Telstra's CMO Brent Smart 1:01:44