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The Brief

McCann

Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.

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Episodis

27 episodis

  1. The Brief Ep26: Seven years of Admouth: how emotion became Admiral's competitive advantage 39:12
  2. The Brief Ep25: Jammie Dodgers LIVE at MAD//North - Keeping a 70-year-old brand young at heart 18:10
  3. The Brief Ep 24: Beyond the buzz - how DioniLife is redefining the 'no & low' space 52:10
  4. The Brief Ep 23: The Brief Unwrapped – A Year in Review 15:48
  5. The Brief Ep 22: The power of play – achieving creative effectiveness 25:17
  6. The Brief Ep 21: Flavour raver – how Crumpton Oaks is remixing the cider category 53:32
  7. The Brief Ep 20: Fight the FOMU – tapping into the emotion behind B2B relationships 51:11
  8. The Brief Ep 19: Coral Care – the story behind the world’s first reef nourishing sunscreen 37:17
  9. The Brief Ep 18: Escape mode – tapping into the $9.7 trillion escape economy 43:44
  10. The Brief Ep 17: Compound creativity – the power of consistency with System1 1:01:08
  11. The Brief: 2024 in review 11:45
  12. The Brief Ep16: Ignite success - how to build a culture of effectiveness 50:08
  13. The Brief Ep15: Copilot wrote this title - AI-powered search unleashed with Microsoft 52:01
  14. The Brief Ep 14: Beyond the millennial - expanding audiences and building trust with Ruggable 43:41
  15. The Brief Ep 13: Note to self – how the Electoral Commission changed the nation’s behaviour 50:38
  16. The Brief Ep 12: Creating connections – how CrossCountry is bringing the human touch to rail 49:07
  17. The Brief Ep 11: Funny Bones - is advertising rediscovering its sense of humour? 32:19
  18. The Brief Ep 10: Futureproof your framework - how to market in an economic downturn 34:00
  19. The Brief Ep 09: Kevin the carrot and co - the journey to distinctive brand assets and how to build them 53:50
  20. The Brief Ep 08: Balancing B2B – how to weather the storm whilst building a foundation for growth 29:07
  21. The Brief Ep 07: Demystifying data - how to connect the dots and unlock impact 27:19
  22. The Brief Ep 06: X marks the spot - social media lessons for 2024 29:28
  23. The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z 27:26
  24. The Brief Ep 04: Is pop culture dead? How the media landscape has changed 24:58
  25. The Brief Ep 03: Meet the artist - Abbie Reilly on AI, creativity and finding inspiration 17:53
  26. The Brief Ep 02: Pools, peppers and Kim Kardashian - How brands can win on TikTok 24:34
  27. The Brief Ep 01: How do you build a household brand? 15:18