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Conversations with MarTech

MarTech.org

As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.

Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.

Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:

Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)

Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)

Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)

Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel

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Episodis

88 episodis

  1. Beyond search and social: How to scale with performance TV 19:29
  2. How AI Agents Help Improve Your Customer Experience 22:52
  3. What data and AI hide about your customers 18:14
  4. It’s time to re-think voice of the customer programs 21:45
  5. The CMO role is evolving before our very eyes 20:11
  6. Classic Marketing Automation is Dead: What’s Next? 25:35
  7. B2B marketing attribution is messy. Can it be fixed? 19:03
  8. AI search is changing e-commerce forever 23:43
  9. Does Anyone Understand the CDP Market Anymore? 15:49
  10. Your next CMO will come from marketing operations 17:36
  11. What’s Next in Content Operations? Agents (What Else?) 19:09
  12. Practical advice for scaling start-up marketing 14:28
  13. How Publicis Sapient transformed its marketing organization 19:20
  14. Managing marketing content in the age of AI 18:09
  15. How events are helping marketers cut through the noise 18:51
  16. AI won't save a broken organization 20:04
  17. What's the future of AI and RCS in mobile messaging? 16:37
  18. A challenger brand takes on the stacks 19:03
  19. How to focus marketing on high-impact work 18:25
  20. A whole new way to think about TV advertising 14:50
  21. Lessons from a first-time CMO 16:31
  22. What to expect from the next phase of retail media 15:42
  23. The agentic web meets the digital ad ecosystem 10:51
  24. Decoding today’s digital experience 15:37
  25. The age of the AI shopping agent isn't here... yet 14:40
  26. AI’s disruption of online commerce is just starting 18:25
  27. Your technical debt is crushing your bottom line 17:11
  28. The secret to happy customers is...your data layer 15:44
  29. Struggling with marketing measurement? You're not alone 16:29
  30. It's time for AI to join your workflows 14:05
  31. The CMO who blew up her company's website 14:05
  32. Your SEO Playbook is Toast: Welcome to Search in 2026 42:07
  33. What’s the state of the enterprise B2B buyer? 16:04
  34. The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar 44:02
  35. Why isn’t there more creativity in B2B marketing? 19:10
  36. Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong 37:23
  37. What comes after 'data-driven' marketing? 9:16
  38. Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It 41:35
  39. How to make sense of all of that marketing data with Anssi Rusi 11:43
  40. Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising 39:48
  41. Content and brand tips for the AI era with Drew Brucker 24:43
  42. Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen 29:02
  43. When and how to approach a brand refresh with Adam Morgan 13:01
  44. Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi 39:30
  45. What’s keeping businesses from succeeding with first-party data? 14:53
  46. Software Isn’t Eating the World—Services Are with Sangram Vajre 46:27
  47. How to lead marketing in the great big messy real world with Kathleen Schaub 22:50
  48. Breaking Playbooks: AI and the New Marketing Era with Ed See 32:44
  49. Who’s watching the security of your martech stack? with Rob Stacey 9:45
  50. Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen 41:54