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The Manufacturing Marketer

Gorilla 76

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

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Episodis

211 episodis

  1. Product videos revisited w/ Callahan O'Brien and Nick Tacony | IMC Live 39:29
  2. The written content a small industrial team should be making, and why 40:17
  3. More on landing pages w/ Tas Bober 50:48
  4. What makes a podcast worth listening to w/ Nihal Shetty | IMC Live 31:39
  5. Account-based marketing for small industrial teams 32:23
  6. The video content you actually need and how to make it w/ Callahan O'Brien | IMC Live 34:23
  7. Increasing revenue WITHOUT new customers 31:45
  8. Test before you spend: Building an organic to paid social pipeline w/ Brandan Davis | IMC Live 29:12
  9. AI search tactics w/ Wes Temple 35:10
  10. Developing sales trainings that actually sell w/ Stu Accola | IMC Live 44:54
  11. Career advice for industrial marketers w/ Jon Franko 45:04
  12. Stay in the room: Using Google retargeting to expand your reach | IMC Live 35:43
  13. Your email list is the only audience you own 22:58
  14. Show up or get left out: Tailoring your digital presence for AI search w/ Erik Schlosser | IMC Live 45:59
  15. Everyone’s asking the wrong question about AI and websites w/ Randall Zaitz 31:20
  16. The making of an industrial podcast w/ Peyton Warren 41:08
  17. Stop optimizing for clicks: A better approach to B2B landing pages w/ Tas Bober | IMC Live 1:02:44
  18. Your 2026 paid social tactics w/ Kevin McClary
  19. Industrial marketers piloting AI w/ Aren Manship 32:24
  20. More on AI search audits w/ Maya Harrington 27:04
  21. What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live 43:08
  22. What can industrial marketers do with product packaging? w/ Jenny Stanley 34:27
  23. Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live 47:52
  24. Bridging marketing and HR to build winning teams w/ Ray Reader | The Manufacturing Employer 27:05
  25. CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live 37:29
  26. Landing page lunatics 41:38
  27. Stop making “just another video”: talking branded entertainment w/ Jim Olen | IMC Live 49:40
  28. Manufacturers are using AI. How do they message on it? 33:45
  29. Send it! Why (and how) B2B companies ought to speak out on touchy subjects 39:41
  30. B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live 44:24
  31. The new wave in product visuals w/ Mark Worger
  32. Getting customer research right | IMC Live 45:32
  33. The organic social laboratory
  34. They built a “$0 sales zone”… and it changed everything w/ Julie Runez | IMC Live 49:46
  35. SEE DESCRIPTION: What's going on with video in 2026? w/ Taylor Corrado 24:38
  36. Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live 37:45
  37. How do LLMs fit into your website? w/ John Greely 39:31
  38. Marketing's role in workforce recruitment and retention w/ Wes Temple and Ray Reader | IMC Live 44:00
  39. Ecommerce deployment headaches w/ Emily Ting
  40. How she built it: an industrial product launch framework w/ Katie Parlin | IMC Live 44:30
  41. LinkedIn is OUT, and Reddit is IN? w/ Lysa Goodman 37:33
  42. Prepping for website overhauls | IMC Live
  43. Is marketing commodities the worst job in industrial marketing? 33:23
  44. Looking Back on IMC Live 2025 | IMC Live 43:43
  45. 2026 Dreams
  46. Why You Need an Experimental Line in Your Marketing Budget 22:59
  47. How Gorilla 76 is Using AI Right Now | IMC Live 49:14
  48. Project Managing Your Marketing w/ Alex Monroe
  49. Stop letting your positioning die in OneDrive | IMC Live
  50. Product launches and working with channel partners w/ Kelly Battaglini 33:59