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MRX Lab

FlexMR

The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.

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Episodis

81 episodis

  1. #81 - Embedding Business Insight at the Heart of Growth 33:50
  2. #80 - Consumed By Your Consumer: A Competitive Advantage 41:38
  3. #79 - Customer Salience: The Engine of Connection 22:24
  4. #78 - Leadership and Culture for High Performance Insight Teams 27:14
  5. #77 - Data, Insight and Commercial Centres of Excellence 32:18
  6. #75 - How Memorable Marketing Strategies Can Build Customer Centricity 32:27
  7. #76 - A Seat at the Table: How Engaging Insights Lead to Customer Centricity 26:39
  8. #74 - Customer Centricity Starts at Your Own Two Feet 31:11
  9. #73 - Speed Dating Without the Romance: A Path to Customer Centricity 26:45
  10. #72 - The Future of Customer Salience 25:37
  11. #71 - From Numbers to Narratives: What it Means to Make Data Land 29:36
  12. #70 - How to Build an Audience Centric Brand 26:16
  13. #69 - Addressing the Bad Habits of Market Research 26:15
  14. #68 - Embedding Customer Voices in Strategic Decisions 28:35
  15. #67 - Applying Behavioural Science to Market Research 20:28
  16. #66 - The Value of Market Research Intelligence and Data Quality 27:44
  17. #65 - Customer Closeness, Research Delivery & Insight Leadership 26:44
  18. #64 - Applying Human Truths to Insight and Marketing 23:55
  19. #63 - How to Socialise Customer Insight and Engage Stakeholders 27:28
  20. #62 - Insight, Consumer Duty and Raising Voluntary Standards 23:50
  21. #61 - Empowering Women Leaders in Market Research 29:03
  22. #60 - Neurodivergence, ADHD and a Career in Market Research 22:23
  23. #59 - The Next Chapter of the MRX Lab 29:56
  24. #58 - The Nexus of Research, Marketing and Entrepreneurship 20:21
  25. #57 - Interoperability, FHIR and the Standardisation of Data 28:47
  26. #56 - Building a Culture of Customer Curiosity 23:42
  27. #55 - A Clientside Evaluation of AI in Market Research 28:47
  28. #54 - Marketing Communications for Research and Insight 25:49
  29. #53 - Managing Stakeholder Expectations & Valuing Insight 23:28
  30. #52 - Overcoming the Commercial Challenges of Research 29:26
  31. #51 - What It Takes to Become a Future Insights Leader 24:43
  32. #50 – A Filmmaker's Guide to Telling Impactful Stories 25:45
  33. #49 – Improving Survey Quality and the Participant Experience 21:08
  34. #48 - Building Insight Teams for Transformative Change 26:19
  35. #47 - Generative AI and the Future of ResTech 33:36
  36. #46 - How Researchers Become Decision Consultants 26:47
  37. #45 - Customer Salience: How Insight Achieves a Seat at Many Tables 23:38
  38. #44 - Simplicity, Staying Power and Informed Decisions 31:09
  39. #43 - Understanding Joy and The Human Experience 35:26
  40. #42 - The Climate Conversation: How Research and Insight Impacts Sustainability 30:26
  41. #41 - Strategic Sensemaking: The Role of Insight in Corporate Decision-Making 30:12
  42. #40 - Interviewing an AI About the Future of Marketing Research (with ChatGPT) 11:44
  43. #39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360) 17:23
  44. #38 - The Art and Science of Joy (with Andrew Cannon) 13:19
  45. #37 - Getting to Know ESOMAR Council Candidate Paul Hudson 10:09
  46. #36 - The Role of Insight and Marketing in Times of Crisis 8:59
  47. #35 - What is Data Engineering? 7:44
  48. #34 - How to Build & Maintain Trust in Research (with Andy Smith of NFU Mutual) 15:06
  49. #33 - Understanding Vaccine Hesitancy Through Motivational Interviews (with Dr. Jack Gorman of Critica) 12:43
  50. #32 - Creating Content for the Research and Insights Industry (with Mike Stevens of Insight Platforms) 14:46