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Got Marketing?

Mia Fileman

Most marketing has the shelf life of a trending sound.This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.

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Episodis

140 episodis

  1. Dupe Culture: What Are You Really Buying? 39:30
  2. Newsletters are dead 24:51
  3. Your brand has changed. Has your positioning caught up? 34:12
  4. Building a Founder-Led Brand with April Butten 37:47
  5. Marketing Without Reliance on Social Media with Ellen Hooper 48:52
  6. Mediocre Retail is Being Exposed with Andrea Andric 47:22
  7. Marketing Moment: Do you really need Substack? with Andrea Andric 12:27
  8. Behavioural Psychology Effects That Change How People Buy 20:28
  9. Was the Bonds campaign really that controversial? (And four others worth watching) 27:17
  10. What Hallmark understands about marketing that most brands don't 16:34
  11. What do I want to be when I grow up? 16:29
  12. Why safe marketing is killing your brand with Megan Winter 44:12
  13. The ROI of Organic Social Media (and Why AI Won’t Save Bad Brands) with Jarrah Brailey 42:22
  14. Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric 42:34
  15. Small podcasts, big impact campaigns & the death of average content 27:51
  16. What’s working in email marketing right now with Carly Smith 44:11
  17. Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey 47:07
  18. Bean Soup Theory, Internet Backlash and LSKD’s running campaign 21:46
  19. Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120) 23:21
  20. Dirty Secrets & Brutal Pickups: Two campaigns worth obsessing over with Lillie Brown (Ep119) 29:37
  21. Marketing Moment: Betts gets better with Lillie Brown (Ep.118) 16:58
  22. Sister Act: tackling teenage anxiety with self-love, and smart marketing (Ep 117) 32:23
  23. Generalist vs specialist (and why both matter) with Nataleigh Elzein (Ep 116) 46:44
  24. Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115) 39:25
  25. Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson 51:48
  26. Podcasting is hard (but worth it) with Laura McRae 26:47
  27. What makes an email convert: Campaign Del Mar’s top 5, explained 30:11
  28. Growing a community with the founder of TradieWives, Verity Hare 26:03
  29. Marketing Moment: a marketing story 11 years in the making 6:45
  30. Ask me anything: sparking fresh campaign ideas + moving with the Military 20:14
  31. How much marketing does your business really need? 17:46
  32. Personal update: Big moves, life of a Defence partner and 'Operation Work Less' in 2026 17:36
  33. Brand Awareness Campaign Debrief with Creative Director, Stef Hanson 44:44
  34. The Sydney Sweeney campaign controversy with Lillie Brown 35:49
  35. Marketing Without Social Media with Lillie Brown 47:42
  36. What do I call myself? Building a brand when you’re multi-hyphenate with Nicole Sherwin 38:29
  37. The illusion of truth: how you've been sold a lie (repeatedly) 13:34
  38. Is it time for you to break up with Instagram? A strategic reality check 11:49
  39. Episode 100 🎉: untold stories from 100 episodes 19:58
  40. Breaking up with marketing "best practices" with Jay Schwedelson 32:51
  41. Substance deserves a comeback: expertise over influence with Dr Patrick Aouad 46:00
  42. Still sending emails without a strategy? Here's what to do instead 10:36
  43. You wanted this remember? (and you are allowed to feel tired) 8:55
  44. 10 radically honest opinions and five uplifting messages every small business owner needs to hear 14:05
  45. Where to focus your marketing efforts 23:49
  46. Stop guessing: uncover what's working in your marketing with Brooke Huckerby and Tenai Seymour 36:49
  47. Why some campaigns succeed and others flop with Lillie Brown 28:36
  48. From campaign sceptic to campaign convert with Megan Winter 27:24
  49. Sales versus Marketing with Julia Ewert 25:40
  50. What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson 30:52