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Side Projects Podcast

with Clara Malley, Eli Williams, and Trey Taylor

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.

Hosted by Clara Malley, Eli Williams and Trey Traylor.

Find video episodes on YouTube.

For questions, comments and inquiries: [email protected]

Hosted on Acast. See acast.com/privacy

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Episodis

170 episodis

  1. Ep. 1 | Welcome to the Subway Series 23:44
  2. This Documentary Is the Psychopath-Off of the Year 30:51
  3. Liberté, Égalité, Cultural Strategé 26:46
  4. Gentleminions for Tech Dweebs 25:05
  5. What Exactly Is a “Knowledge Creator”? 34:22
  6. Are There Too Many “Social-First” TV Shows? 27:05
  7. One Novelty Popcorn Bucket to Rule Them All 25:08
  8. How to Find Cool Music 43:40
  9. A Whole Earth Catalog for the New Space Age 39:42
  10. When Life Gives You Lemons, Drink a “Pink Lemon Drop Suncloud Lemonade” 23:42
  11. The Case Against “Cool Parent” Brand Strategy 46:07
  12. Don’t Hate the Creator, Hate the Economy 46:59
  13. How Do You Rebuild America’s Lost Sense of Community? 42:25
  14. How Sotheby's Conquered the Attention Economy 34:32
  15. AI Won’t Get You Laid 38:09
  16. The FYP Halftime Show, Brought to You by FIFA 24:42
  17. Good Style Requires an Interesting Life 49:38
  18. “Advertising Is So Highly Hypnotic” 33:48
  19. Is the Rick Rubin Polymarket Ad Good? 32:47
  20. Linking & Consensus Building on the Croisette 25:24
  21. Cannes Lions Is an Endless Times Square 24:07
  22. The Limits of Gatekeeping Fandom 22:20
  23. What Is “Youth Culture” in a Gerontocracy? 33:21
  24. Why Every Brand Wants a Piece of Bravo 47:55
  25. Would You Buy a Luxury Shampoo For Your Dog? 44:03
  26. The Coolest Thing in Tech Is Nothing 25:28
  27. Football After Fans 38:35
  28. Why Does Palantir Want to Be a Lifestyle Brand? 40:26
  29. BREAKING: Your Favorite IG Reading Club Has IPO’d 28:40
  30. What Does a Men’s Magazine Look Like in 2026? 38:57
  31. Semafor's Max Tani Says People Are Still Reading News (Sometimes) 40:13
  32. Welcome to Side Projects 6:16
  33. Carolyn Bessette, Love Story, and Let Them Eat Cake Marketing 24:03
  34. The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy 50:35
  35. What Happens to Youth Culture When Everyone’s Old? 25:37
  36. Jenkem Magazine Founder Ian Michna Still Thinks Skateboarding Is a Healthy Subculture 40:13
  37. Too Much Taste and Excellence on Ice 26:10
  38. A Super Bowl LX Special Report with Adweek’s Mark Stenberg 38:05
  39. The Laziness Epidemic with The Trend Report™️’s Kyle Raymond Fitzpatrick 43:52
  40. Netflix, Alex Honnold, and the Future of Live Spectacle 22:36
  41. The Death of Social Media with Kate Lindsay 40:41
  42. OnlyFans and O-1B Visas 19:11
  43. Eating Our Words: The 2025 Slop Review 30:56
  44. BNPL, QVC, and the New American Dream 25:51
  45. Amy Francombe on Touch Grass Marketing 44:25
  46. No Good Deed Goes Unposted 25:53
  47. LIVE: Annie Rauwerda Takes Us Into the Depths of Wikipedia 32:43
  48. Brands Are Taking the Wrong Lessons from Mamdani 21:39
  49. Anu Lingala on “Trend Bipolarity” and How Brands Kneecapped Cool 46:48
  50. Would You Shave Your Head to Watch a Movie for Free? 20:16