Castuner

Marketing Connected

Marketing Interactive

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

Web del podcast

Escolta'l a la teva aplicació

Episodis

162 episodis

  1. In Conversation: Marketers are busy chasing loyalty, but are they growing brands? 33:16
  2. DMA 2026 Podcast: How POP MART keeps its IPs coveted 26:24
  3. DMA 2026 podcast: How GYG became a staple in the crowded Singapore food scene 19:35
  4. DMA 2026 podcast: How this eCommerce marketer was convinced of the power of marketing 13:02
  5. DMA 2026: How this fashion brand stays fresh with you (and your mom) 16:21
  6. Content360 MY: Leading with heart in the age of intelligent content 20:01
  7. Content360: Why Mamee Double-Decker did everything a snack brand shouldn’t do 18:01
  8. In Conversation | From meme pages to shaping SEA's creator economy 29:07
  9. In Conversation | The business of belief and marketing national pride 22:18
  10. Are AI chatbots building the next walled garden? 9:08
  11. Content360 PH: CHAGEE's localisation bet on Philippines' experience economy 19:29
  12. In Conversation | Can creativity still win in a data-driven media world? 27:10
  13. In Conversation | Managing crises beyond the courtroom 27:31
  14. Content360 MY: Why instinct still beats data in marketing 15:35
  15. Why the HK–SG brand story is stronger together 7:18
  16. In Conversation | IKEA Singapore on why awareness must be earned, consistently 28:37
  17. In Conversation | Singapore’s arts scene wants your attention 31:15
  18. In Conversation | How Airwallex channels sports energy into B2B impact 29:31
  19. Hashtags aren't dead, they're just on 'life support' 10:10
  20. In Conversation | Are we forgetting what makes marketing work? 23:19
  21. Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence 32:54
  22. Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand 17:03
  23. Agency Agenda | TSLA’s Eunice Tan on doing the best work of their careers 24:05
  24. Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser 24:36
  25. Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year 25:27
  26. Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future 25:32
  27. Agency Agenda | Arshan Saha on navigating change and transformation 23:48
  28. Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan 23:57
  29. Women Who Lead | Redefining Asian fashion leadership 27:56
  30. Women Who Lead | Carving a path in tech 23:31
  31. Women Who Lead | Building inclusive agencies 14:21
  32. Women Who Lead | Rewriting women's health through entrepreneurship 33:38
  33. Women Who Lead | Embracing leadership despite self doubt 27:42
  34. We've launched our inaugural Content360 Awards! 4:58
  35. Loyalty marketing gets cute with plushie strategy 7:54
  36. PR Asia SG: Turning a crisis into a 'money can't buy' reach 19:50
  37. How marketers can score in the zero-click search era 7:28
  38. PR Asia SG: Straits Times' strategic shift towards new media 19:09
  39. Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play 30:16
  40. In Conversation | Thank you for tuning into season 1! 20:29
  41. Agency Agenda | Barby Siegel on future-proofing Zeno's agency model 28:39
  42. Agency Agenda | Ogilvy's Kunal Jeswani on his 3 big bets for 2026 25:22
  43. PR Asia SG: Use AI as a partner, and not a quick fix 14:55
  44. PR Asia SG: Brands must think like political campaigns 25:25
  45. Agency Agenda | Rana Barua charts Havas' growth across Asia 25:40
  46. Agency Agenda | Sir Martin Sorrell says 'Data is not the enemy of creativity' 27:46
  47. DMA 2025: Gary Liu on why AI needs an identity 18:55
  48. DMA 2025: Etika's Santharuban on leading with risk and culture 22:10
  49. PR Asia MY: How Maybank is humanising finance 16:27
  50. In Conversation | Reinventing influence in the age of content 27:12