The Pattern: Daily Culture Briefing
No. 231: adidas and JD Sports host Villanelle 109 metres above London
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adidas and JD Sports host Villanelle 109 metres above London. adidas and JD Sports hosted Gene Gallagher's band Villanelle at Battersea Power Station for an intimate performance through Elevator Music, the platform known for putting artists in lifts. Read the full edition: https://thepattern.media/editions/2026-10-21.html