Deeply Driven: Business History & Founder Stories

#31 How Cutting the Rope Can Save Your Business (Touching the Void by Joe Simpson)

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In May of 1985, two young British climbers: Joe Simpson, age 25, and Simon Yates, age 21 they set out to do something no one had ever done: climb the West Face of Siula Grande, a 21,000-foot peak in the remote Peruvian Andes. No sponsors. No film crew. No rescue team. Just two guys, their gear, and a 4,500-foot wall of ice going almost straight up.

They made the summit. And that's when…