Deeply Driven: Business History & Founder Stories
#37 David Ogilvy - Confessions of an Advertising Man
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Sharing what I learned by reading Confessions of an Advertising Many by David Ogilvy, who In 1948, at 37 years old with no clients, no money, and no American reputation hung out his shingle in New York and wrote down the five companies he intended to have: General Foods, Bristol-Myers, Campbell Soup, Lever Brothers, and Shell. He called it an act of mad presumption. Inside twelve years, every…